Duplicate Content Filter

I check whether anyone is copying my website content, and that of my clients, using copyscape.

Apart from the fact that it takes a lot of time and hard work to write good quality content, and it’s unacceptable for anyone to reproduce it, Google has a duplicate content filter so you need to make sure your content is unique.

Google aims to provide a good experience for searchers. Clearly this doesn’t mean a list of websites that all have the same content which is why Google filters out duplicate results and presents just one of them to the searcher.

So, if your website is nowhere to be found for a search phrase that you’d like to be found for, it’s worth checking whether duplicate content is an issue.