Use your web stats to improve your website performance
It’s easy to get access to a large amount of information about your website visitors with analytics software such as Google Analytics. Analytics is worth the effort but only if you’re going to do something useful with the data.
This list of the top ten web analytics blogs is a great resource for advice and news from analytics experts.
I like this post from Avinash Kaushik’s blog, Occam’s Razor.
He recommends that newcomers to analytics start with the bigger picture before getting bogged down in too much detail. The big picture questions are:
- How many visitors do you get?
- How do they get there?
- What do they do on your website?
The information gathered by answering these high level questions should then be used in conjunction with your website goals. What’s the purpose of your website and what actions do you want your website visitors to take?
Starting at the macro level can form the basis for implementing changes and measuring results so you actually make real use of the stats.
Posted in Web Analytics
May 8th, 2007 at 3:54 pm
[...] There’s a new version of Google Analytics out and all accounts will be upgraded over the next few weeks. Most of the analytics bloggers on my list wrote about it yesterday. [...]