adWords Quality Score changes

Two major changes affecting the adWords quality score are imminent.

1. There will be more transparency regarding quality score with a new column in the adWords reporting interface. This is scheduled to be available as early as tomorrow.
2. There will be changes to the quality score algorithm in the next week or two. The full details aren’t known but Nick Fox, Senior Business Product Manager for Ad Quality reported that the “bulk of the impact will be on keywords not driving traffic.” So I take this to mean that the click through rate will play an even more significant role.

Information from Andy Beal.

Edit - I read it on Andy Beal’s blog first but the official adWords blog has the updated info. Looking through all the blogs I read it seems as though a lot of people are covering this today. Hardly surprising given the importance that quality score plays in adWords campaign success.