Search Summit Wrap-Up
March 5th, 2007 by christine
Search Summit was well worth the trip down to Sydney. The conference was at Luna Park and I also got the opportunity to stay with friends and go out to dinner. I lived in Sydney for 10 years and while I don’t regret moving away from the corporate world it’s good to experience the buzz of the big city once in a while.
Here are my highlights from the conference:
- The networking opportunities , I had many interesting and valuable conversations with smart, friendly people. I met people on the client side, a couple of industry people whose names and faces I recognised, and a few one-man-band type operators similar to myself.
- The industry stream: Three sessions ran concurrently, training, industry and tactics. I attended some part of each stream but found the industry stream particularly motivating and valuable. Andy Beal gave a good run down on how successful he has been building search engine marketing firms, and the steps he took in order to achieve this.
- Google representatives: The question and answer sessions with the people from Google were very valuable.
- Chris Sherman:Gave an excellent keynote speech and had good input at a couple of other sessions I attended.
Posted in Search Marketing Industry
March 6th, 2007 at 4:45 am
Hey Christine,
Glad you liked it! I must say it is weird to meet someone that has any concept of who I am…but nice in a weird way!
Hope to see you next year
Michael Motherwell
March 6th, 2007 at 5:15 am
Hey Mike, Thanks for the comment.
I enjoyed talking to you. I’m obviously a forum junkie and you do a good job of making your presence felt
I hope I make it next year.
March 23rd, 2007 at 3:30 pm
Is it possible to provide some points from the session.
Not everyone is able to go to these conferences.
TIA
March 25th, 2007 at 9:20 pm
To be honest I don’t think that points from the conference would be particularly useful.
I enjoyed it, thought it was worthwhile and would consider going to another one. I didn’t really feel as though I learnt a whole lot from the training sessions though that I didn’t already know.
I found conversations I had with people to be the most interesting and it’s hard to pass that on. I also found the industry sessions valuable. These were about how to build a search marketing business and that isn’t the focus of this blog.
I would be of more help if I could but really the best approach to ongoing learning is:
1. blogs once you work out the ones that are of value to you
2. forums
3. official guides such as Google adwords help files
4. experience and testing
Feel free to ask any specific questions about any of the above. You may already be doing this. That’s my thoughts on conferences anyway.