Online Advertising in Australia

I missed Andy Beal’s post about online advertising in Australia. It’s worth a read as he links to an emarketer study saying that Australian advertisers plan to allocate 22% of their marketing budgets to online advertising.

I particularly like Andy’s last paragraph:

“Anyway, having recently returned from Sydney, I can tell you that the Australian SEM industry is getting ready to explode. There are a few smart SEMs down there, that can watch their American SEM cousins for the latest practices and bury their competition.”

It’s a definite advantage being able to watch what is happening in America. We have to wait a bit for the latest tools and research in Australia but it’s less competitive and there’s a lot to be gained from seeing what is about to happen before it hits with full force.