Search Marketing Standard Magazine
June 1st, 2007 by christine
I was sent a copy of Search Marketing Standard. It’s a quarterly publication and is solely devoted to search engine marketing including pay per click, organic and social media.
I enjoyed reading it. There are some good quality articles and it made a pleasant change to be browsing through a magazine rather than reading online.
The publishers are in New York and all of the advertising and the conference guide is aimed at a US based audience. Having said that, the articles are varied enough and relevant to make it a worthwhile read here in Australia.
The current issue has articles on:
- Web design
- Mobile marketing and usability
- Paid search quality scores
- Link bait
- Local search
- Blogging
- Search engine friendly HTML
- RSS
- SEM training and certification
Here’s a link: search marketing standard
Posted in Search Marketing Industry
June 3rd, 2007 at 8:57 pm
Dear Christine,
Thank you very much for your review. I’m glad you enjoyed our publication.
Boris Mordkovich
Publisher
June 4th, 2007 at 5:38 pm
Search Marketing Standard is definitely a good read–too bad they don’t publish it more often than they do, though. There’s debate about how relevent a print publication can be nowadays, especially since the search marketing industry itself changes so often.
Still, there’s plenty of reasons why I keep all the copies of Search Marketing Standard right here on my desk…so friends and colleagues can see that I’m “clued in” into the industry.
This latest issue has some great info about SEM certification and training; I definitely love the “think before you link bait” article.
June 4th, 2007 at 7:44 pm
Hi Bill,
I know what you’re saying about the relative slowness of print in a changing industry. It’s a good complement to blogs and forums. I think I read pretty much all of it due to the relaxed nature of being able to browse through it rather than flicking from one thing to another online.
I haven’t subscribed yet but I’m thinking about it. I just have to get round to it