New to Internet Marketing?
If you are new to online advertising here is an overview of pay per click.
Need help with an existing PPC campaign?
If you are an existing advertiser we can optimise and manage your pay per click campaigns so that you get better value for your advertising dollars.
When we analyse existing PPC campaigns (Google adWords in particular), we generally find that some or all of the following apply:
- Costs per click are higher than they need to be because quality scores are low
- Campaigns are not organised in the best way to target effectively and get good click through rates
- Money is wasted on traffic that isn’t relevant due to a lack of awareness of factors such as negative keywords and correct geo-targeting
- A lack of attention has caused ad positions to slip sending them off the first page and causing a downward spiral for campaign performance
- Ad copy isn't tested on an ongoing basis to get better click through rates
- Visitors are sent to inappropriate landing pages
If you find that you’re not getting the return you would like from your PPC campaign, we have the experience to analyse what is happening and turn it around so that you get value for money. It may be that you are getting good results but are spending too much time managing it or are unsure whether these results can be improved even further. Either way, PPC is becoming more complicated and new advertisers entering the marketplace are making it more competitive.
Managing online advertising is best done by someone who is fully up to date with all the latest happenings in this area and who has the expertise which comes from full time focus across a wide number of campaigns and industries.
To find out more about pay per click advertising and our approach please take a look at our search engine marketing blog.
Contact us for more information about our services.